The add URL Teoma algorithm is the source of the most powerful
search engine on the web. Also known as "ExpertRank" the secret to
Ask.com's ground-breaking technology is the way that it optimizes
subject-
specific popularity as its basis for density parameters. Because
it focuses on recognizing the most reliable sites (based on quality
content and search relevance) as opposed to the most popular (based on
quantity of clicks) it ultimately guarantees incredibly precise results.
It works by constantly analyzing and updating data on the web as it
changes, clustering results based on three criteria: topics, their
experts, and their page popularity among the experts.
In
order to get your url recognized as "authoritative" and therefore
"best" you will first of all need to know that the webcrawler Teoma uses
to comb the internet will follow all links from other pages (any HREF
tags in hypertext). Therefore, in the simplest manner, having your site
referenced from several places scattered through the web will direct the
crawler to your url, boosting your integrity in the index it is
creating. It will also follow all SRC links and re-directs.
Re-directs
are important if you are trying to influence Teoma. If you have any old
or broken links that can "re-direct" the spider (crawler) to your new
or updated site it will count it as legitimate or authentic indicator
and add it to your overall score.
SRC links work the same way: the
more source code files containing your url that are scanned by the
spider during its webcrawl, the more it will "encounter" your address,
again raising your score.
To employ these strategies, you could
build dummy sites full of redirects and SRC's (not recommended), or you
could network your url with related content (highly recommended). By
having your site linked with other related sites, you create a network
of quality content that will expose your site to more pages (quantifying
your density) while simultaneously unifying the content (qualifying
your "popularity").
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